Role

I led the brand tone research and design direction, creating a clear and logical UX flow: from homepage → product page → add to cart → checkout, which reduced the cart abandonment rate by 15%. I established an independent official website, eliminating the need to rely on third-party e-commerce platforms.

Result

· Successfully launched the official brand website
· Visual design aligns closely with the brand tone
· Enhanced shopping experience, reducing cart abandonment rate by 15%

Goal

Convey the brand’s tone: elegance, fashion, and a high-end feel, while providing a smooth shopping experience.

Challenge

· Created the website from the ground up · Combined luxury, Italian fashion, and practicality · Ensured a simple and smooth shopping experience that looks premium and meets current e-commerce standards

Typography

Product Page

Promotional banner