Goal
Expand Notion’s user base and reinforce its image as an all-in-one workspace for individuals and teams.
Challenge
· Lower brand awareness than Google Docs
· Outdoor ads need to communicate clearly in under 3s
Results
· Campaign expanded from London | New York | Tokyo
· Increased offline ad budget
· Encouraged organic user sharing on social media
My Approach
· Micro-storylines + clean visuals
Each ad highlights one use case
(e.g., to-do, calendar, project management)
· Multi-platform rollout: subway, bus stops, wildposting
· Localized content (e.g., workplace themes in London)
Role
· Defined visual style with Art Director
· Created moodboards, layouts, and key visuals
· Adapted designs for various formats and placements
