Webpage displaying various dresses with options to filter by brand, size, and price, featuring brands like Victoria Beckham, Tadashi Shoji, and Black Halo.
Online store page displaying New Balance runner sneakers with pricing and size options from different retailers, along with a selection of similar sneaker products.

Goal

DressLikeMe – a platform aggregating fashion items from 500+ retailers.

Enhance brand identity and improve user experience across desktop and mobile platforms.

Challenge

Revamp the platform on a tight budget to attract users, investors, and partners.

Current user interface is inconsistent and hard to use.

Results

35% increase in user engagement｜AI-driven product recommendations｜Attracted new investors and influencers

Fashion shopping website homepage showcasing an online shopping platform called DressLikeMe with a promotional image of a woman in sunglasses and a shopping search feature. The site highlights various clothing and accessory brands like ASOS, H&M, Macy's, and Nordstrom.

Landing page

A fashion website interface displaying search and wishlist features. The search section has an input field for "black high heels" with images of shoes. Features include "Get sale alerts" with a discount sign and "Save your top picks" with product images. A testimonial section features a user named Adelaide Favre. There is a call-to-action to join a community of fashion enthusiasts with an email sign-up form. The bottom displays copyright information for DressLikeMe LLC.

My Approach

Rebranded the platform with new colours and icons, introduced personalised feeds and influencer dashboards, enhanced navigation with smart filters, and launched social media landing pages with AI-powered suggestions.

Role

· Defined visual style with product designer

· Created icon system, layouts, and key visuals

· Adapted designs for various formats and placements

Influencer page

Social media profile page showcasing fashion influencer Jasmin Kessler from Berlin, Germany. The page includes her photo, bio, follower count, and a grid of nine fashion outfit posts. Each post features different stylish outfits and garners various likes.
Dashboard interface displaying sales data for "Dress Like Me" with graphs, top sales, sales by country, and payment details. Features charts and lists showing sales metrics and transaction history.